Visual Merchandising
By:Louisa Iarocci
Published on 2017-07-05 by Routledge
Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.
This Book was ranked at 20 by Google Books for keyword the image.
Book ID of Visual Merchandising's Books is UTMrDwAAQBAJ, Book which was written byLouisa Iaroccihave ETAG "dNJsy1y8ixA"
Book which was published by Routledge since 2017-07-05 have ISBNs, ISBN 13 Code is 9781351537469 and ISBN 10 Code is 1351537466
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